Begin with a single primary goal: enquiries, product sales, bookings or publishing information. List the audience and the questions they will ask before contacting you. This helps determine the pages and content required.
Collect your logo, approved company details, service descriptions, product or project photos and reference websites. State who approves content and who manages the domain. Separate launch essentials from features that can follow later.
List important visitor tasks and check how each supports the business goal. Use accurate content and real journeys rather than judging visual decoration alone.
Identify who approves information, supplies licensed media and maintains content. Confirm domain, hosting and external account ownership so future updates have a clear contact.